Har-Tru
Bringing motion to the court, this project focused on animating Har-Tru’s signature curves and graphic elements for use across digital and video platforms. Working alongside Owen Design Co.’s art director and designer Zeynep Hall, the animations were crafted to reflect the fluidity and precision of the game—elevating the brand’s visual storytelling and enhancing its marketing presence.
Bringing Curves to Life
The animation process began in After Effects, where the court curves were brought to life with smooth, controlled motion that echoed the dynamics of play. To stay true to the brand’s textured, analog-inspired aesthetic, Zeynep’s channel mixer effects and overlays were exported from Photoshop and layered into the final compositions—blending digital precision with tactile richness.