For Bird Dog Mafia, I led the design across every touchpoint—from building the Shopify-powered ecommerce site to creating original branding, t-shirt graphics, and packaging. The visual identity balances heritage and grit, tailored for a community of bird dog hunters and outdoor enthusiasts. I also captured photography and video content to bring the brand to life across social and digital channels, telling a cohesive story rooted in tradition, camaraderie, and the rhythm of the hunt.