Over the years, I’ve had the opportunity to design LC King’s last two websites and photograph both their factory and products—capturing the spirit of a brand deeply rooted in American craftsmanship. While those projects were rewarding, my favorite contributions came in 2020 with the creation of brand extensions for their specialty lines: Small Batch, Heritage, LCK Workwear, and King Country. Each sub-brand was an opportunity to explore new visual directions while honoring the legacy and grit that define LC King.